Let’s review the three rules of real estate. Is it really as simple as “location, location, location?” Of course not! Does, “Beam me up Scottie” encompass all about a certain space show? I think not. Both are cliches reminding us that the hero can always escape a terrestrial alien in one case and that we should always beam towards the best earthly Position when making a real estate purchase in the second case. That brings us to what we’ll be discussing today. It’s my rule of “The 3 P’s.”
Product, Price and Position.
Product – This is the home itself. It’s a product just like you’d buy at Whole Foods. It sounds dispassionate, but in doing so it helps you make a more calculated decision in the end. What is the product? What’s its condition? Do you want a fixer, something new or in between? Two beds, one bath? Large, medium or cozy? Tall ceilings, granite, hardwoods? Modern, historic or standard? When you begin your search you probably won’t know the answer to these questions but your Realtor should show you the options and help you with your discovery. It’s what the good ones do….often when you don’t even know it.
Price – The big assumption of “location, location, location” is….within your means. You don’t get Mars on a Moon budget. If your true maximum is $400,000 then we look only a reasonable level above that number. Together we scour to uncover the best your money can buy….always keeping in mind your affordability factor.
Position - I actually use the phrase “location, location, location to describe three distinctions in a property. First location: Which downtown Seattle neighborhood do you want? Belltown, West Edge, Pioneer Square? Each has its positives and negatives especially in relationship to the product options and the price. Second location: What is the block and building? What’s it near and what’s going on around the complex? How far away is your favorite video store specializing in 60’s pop culture? Third location: Where is the unit? How does the light enter? What is the view? Don’t forget the most important….how far away are the garbage containers and will you hear the inevitable early Sunday morning clang-bang?
As we boldly go through the canyons of towering structures, past the smiling concierge and through the sleek corridors we’ll seek out new life and new civilizations….oops, sorry my Star Trek is showing. What we‘ll do together (with a little fun along the way) is to build a successful relationship; one that will allow us to identify for you the best product in the best position within your price.

